Professional Experience
2019 - Present
CONTENT AND SOCIAL MEDIA MANAGER
HASS AVOCADO BOARD
Mission Viejo, CA
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Develop and execute content strategies aligned with the goals and KPIs outlined in the company's strategic plan
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Collaborate with cross-functional teams to identify target audiences and plan effective content tactics for various projects
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Collaborate with the marketing and communications team to create comprehensive briefs for organic and paid social media content, ensuring alignment with overall marketing and communication strategies
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Create, curate, and manage content for email marketing and social media campaigns (Meta, Pinterest, LinkedIn and TikTok), and websites (LoveOneToday.com and HassAvocadoBoard.com)
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Manage and collaborate with paid social media consultant, including develop and execute ad campaigns, monitor budget, review invoices and reports
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Work closely with graphic designers to ensure content is visually appealing and aligned with the brand identity
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Create and manage the social media content calendar, encompassing owned and usergenerated content, in line with established strategy and project briefs
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Schedule and deploy social media content on various platforms, monitoring performance and metrics
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Proactively engage with the social media community, responding to inquiries, and addressing comments and feedback
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Support the integration of social media programs into PR and Advertising initiatives
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Obtain USDA approvals for email marketing and social media content to ensure compliance
2018 - 2019
COPYWRITER
GALLEGOS UNITED Full-service advertising agency
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Conceptualized ideas for various campaigns, activations, pitches, and more
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Worked closely with art directors in building concepts for different campaigns
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Created content for different platforms, including radio, billboards, social media, websites, and banners • Adapted content from English to Spanish
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Helped preparing creative presentations for clients
2016 – 2017
BILINGUAL CONTENT MANAGER
KINITROS
Digital agency specialized in multimedia and visual content
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Managed content strategy and execution for Gobierno de Mexico increasing brand awareness and engagement
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Reinvented and redesigned Flexi Shoes website and product descriptions to appeal more to customers and implemented SEO techniques
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Conceptualized ideas for social media campaigns
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Provided actionable insights to clients by developing quarterly reports using Facebook Insights, Google Analytics and Hootsuite
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Participated in developing sales pitches and content strategies for potential clients
2013 – 2016
BILINGUAL CONTENT MANAGER
BEACHBODY
Health & Fitness company
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Developed and executed social media campaigns for multiple brands, including Team Beachbody, Shakeology and 21 Day Fix
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Led editorial calendar, project plans, content development, and schedules
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Wrote website and blog content for BeachbodyOnDemand.com/blog
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Developed digital content for multiple platforms such as social media, websites, emails, and newsletters
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Translated marketing materials into Spanish for multiple brands using the adequate tone to achieve cultural relevance for the Hispanic market
2013
BILINGUAL COPYWRITER
CAPTURA GROUP
Hispanic interactive agency that offers a complete suite of Hispanic Digital capabilities
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Developed culturally relevant content in Spanish creating copy for social media channels, including Facebook, Twitter, Instagram, and YouTube. Client: ViveMejor (www.vivemejor.com)
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Supported website content, email content and other online messaging in Spanish
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Wrote back translation in English for clients in the US
2009 – 2013
CONTENT
DIRECTOR
WDM GROUP
Digital Media company that offers innovative digital services to diverse businesses all over the world.
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Created content across different sectors for business and lifestyle magazine and website for C-Level Executives in South America and Mexico
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Conducted interviews with CEOs and industry experts
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Supervised project development in conjunction with cross-functional team, including sales, design, production, and marketing departments
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Wrote and translated 8 company reports a month (750 words each), 2 daily news stories (350 words each) and 4 press releases a month
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Uploaded content to websites using the newest CMS tools and SEO strategies
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Monitored social media accounts and Google Analytics