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Professional Experience

2019 - Present

CONTENT AND SOCIAL MEDIA MANAGER

HASS AVOCADO BOARD

Mission Viejo, CA

  • Develop and execute content strategies aligned with the goals and KPIs outlined in the company's strategic plan
     

  • Collaborate with cross-functional teams to identify target audiences and plan effective content tactics for various projects
     

  • Collaborate with the marketing and communications team to create comprehensive briefs for organic and paid social media content, ensuring alignment with overall marketing and communication strategies
     

  • Create, curate, and manage content for email marketing and social media campaigns (Meta, Pinterest, LinkedIn and TikTok), and websites (LoveOneToday.com and HassAvocadoBoard.com)
     

  • Manage and collaborate with paid social media consultant, including develop and execute ad campaigns, monitor budget, review invoices and reports
     

  • Work closely with graphic designers to ensure content is visually appealing and aligned with the brand identity
     

  • Create and manage the social media content calendar, encompassing owned and usergenerated content, in line with established strategy and project briefs
     

  • Schedule and deploy social media content on various platforms, monitoring performance and metrics
     

  • Proactively engage with the social media community, responding to inquiries, and addressing comments and feedback
     

  • Support the integration of social media programs into PR and Advertising initiatives
     

  • Obtain USDA approvals for email marketing and social media content to ensure compliance

2018 - 2019

COPYWRITER

GALLEGOS UNITED Full-service advertising agency

  • Conceptualized ideas for various campaigns, activations, pitches, and more
     

  • Worked closely with art directors in building concepts for different campaigns
     

  • Created content for different platforms, including radio, billboards, social media, websites, and banners • Adapted content from English to Spanish
     

  • Helped preparing creative presentations for clients

2016 – 2017

BILINGUAL CONTENT MANAGER

KINITROS

Digital agency specialized in multimedia and visual content

  • Managed content strategy and execution for Gobierno de Mexico increasing brand awareness and engagement
     

  • Reinvented and redesigned Flexi Shoes website and product descriptions to appeal more to customers and implemented SEO techniques
     

  • Conceptualized ideas for social media campaigns
     

  • Provided actionable insights to clients by developing quarterly reports using Facebook Insights, Google Analytics and Hootsuite
     

  • Participated in developing sales pitches and content strategies for potential clients

2013 – 2016

BILINGUAL CONTENT MANAGER

BEACHBODY

Health & Fitness company

  • Developed and executed social media campaigns for multiple brands, including Team Beachbody, Shakeology and 21 Day Fix
     

  • Led editorial calendar, project plans, content development, and schedules
     

  • Wrote website and blog content for BeachbodyOnDemand.com/blog
     

  • Developed digital content for multiple platforms such as social media, websites, emails, and newsletters
     

  • Translated marketing materials into Spanish for multiple brands using the adequate tone to achieve cultural relevance for the Hispanic market

2013

BILINGUAL COPYWRITER

CAPTURA GROUP

Hispanic interactive agency that offers a complete suite of Hispanic Digital capabilities

  • Developed culturally relevant content in Spanish creating copy for social media channels, including Facebook, Twitter, Instagram, and YouTube. Client: ViveMejor (www.vivemejor.com)
     

  • Supported website content, email content and other online messaging in Spanish
     

  • Wrote back translation in English for clients in the US

2009 – 2013

CONTENT

DIRECTOR

WDM GROUP

Digital Media company that offers innovative digital services to diverse businesses all over the world.

  • Created content across different sectors for business and lifestyle magazine and website for C-Level Executives in South America and Mexico
     

  • Conducted interviews with CEOs and industry experts
     

  • Supervised project development in conjunction with cross-functional team, including sales, design, production, and marketing departments
     

  • Wrote and translated 8 company reports a month (750 words each), 2 daily news stories (350 words each) and 4 press releases a month
     

  • Uploaded content to websites using the newest CMS tools and SEO strategies
     

  • Monitored social media accounts and Google Analytics

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